Celebrating 30 years, Kmart together with The Salvation Army are helping those in need at Christmas and beyond!
Who does the Appeal help?
The Kmart Wishing Tree Appeal helps everyone. We receive a lot of gifts for children, but we also distribute gifts to anyone that might be having a hard time. Thanks to our Appeal partner, The Salvation Army, everyone including adults and the elderly are assisted by the Kmart Wishing Tree Appeal.
How did the Appeal start?
The idea for the Kmart Wishing Tree Appeal began in 1987 when an Adelaide team member suggested Kmart use its wide network of stores as gift collection points to assist charity groups at Christmas time. From there the Appeal grew and grew to become what it is today.
What has the Appeal accomplished?
The Kmart Wishing Appeal is Australia’s largest and longest running Christmas gift Appeal. Thanks to the incredible generosity of the Australian community, the Appeal has raised more than 8 million gifts that have been distributed to those in need. In 2016, the Appeal successfully collected more than 380,000 gifts.