Kmart Wishing Tree - Press Release

Kmart Wishing Tree Appeal celebrates 30 years of helping those in need

On Wednesday 15 November, Kmart will officially kick off its 30th year of the Kmart Wishing Tree Appeal together with The Salvation Army to support members of the community in need.

With more than 2.9 million Australians currently living in poverty,[1] Australia’s largest and longest running Christmas gift Appeal will once again support children, adults, seniors and families who are unable to afford gifts at Christmas and beyond.

To date, the Appeal has collected more than eight million gifts and all Aussies are encouraged to dig deep and help celebrate 30 years of the Appeal by giving in store or online.

Kmart Managing Director, Ian Bailey said, “The Appeal has grown significantly over the past 30 years and so too has the support of the local community. We’re proud that the Appeal has become a long-standing Christmas tradition for many Aussies and we know that this generosity is felt long after the holiday season.”

The Salvation Army’s Secretary for Communication Lieutenant Colonel Neil Venables, thanked supporters of the Appeal and explained that their efforts made a significant difference to the lives of others. 

“During December, The Salvation Army assists three times more people compared to any other month due to increased financial pressure at Christmas with extra bills, upcoming back-to-school costs, special meals and holiday activities for the children added on to everyday living expenses,” he said.

“Through our partnership with Kmart and thanks to the generosity of Australians nationwide, we are able to provide gifts to those who would otherwise go without, not just at Christmas but at any time of the year. The Kmart Wishing Tree Appeal truly does give hope where it’s needed most.”

The Kmart Wishing Tree Appeal officially launches nationwide in all Kmart stores on Wednesday 15 November and will run until Christmas Eve, Sunday 24 December.

Get involved in the Appeal by:

  • Placing a gift under the Wishing Tree at any Kmart store nationally*
  • Adding a little extra to your transaction by clicking the Wishing Tree logo on the self-serve checkouts
  • Dropping your spare change in a coin collection box at any register
  • Taking a bauble tag off the Wishing Tree and scan the barcode at any register to contribute

Giving online at 


* Gifts do not need to be purchased from Kmart nor do they need to be wrapped.

About Kmart Wishing Tree Appeal

The idea for the Kmart Wishing Tree Appeal began when an Adelaide team member suggested Kmart use its wide network of stores as gift collection points to assist charity groups at Christmas and beyond. 

In 1987, Kmart came together with founding partner, The Salvation Army, to bring this idea to fruition and started, what is now, Australia and New Zealand’s largest and longest running gift collection Appeal. Thanks to the generosity of the Australian community, the Appeal has raised more than 8 million gifts for people doing it tough, with close to 400,000 gifts being collected every year. 

About the Salvation Army

The Salvation Army is one of the world's largest social welfare organisations with more than 1,650,000 members working in over 128 countries. Working in Australia for the last 135 years, The Salvation Army has more than 8,500 active officers and staff delivering in excess of 1000 specifically designed social programs across Australia. 

The Salvation Army helps more than 1 million Australians every year. Every week The Salvation Army provides 100,000 meals, 2,000 beds and 8,000 grocery vouchers for people experiencing homelessness and provides refuge for 500 people fleeing abuse. On any given night The Salvation Army assists 2,000 people every night through crisis accommodation and provision of essential supplies.