Press Release

 

Live in style this season with Kmart Australia's new Inspired Living range

Kmart Australia's latest Living collection reveals seasonal styles that will lift the look in any room of the home at irresistibly low prices.

The design-led range features curated homewares spanning furniture, interiors and outdoor décor, dining, bedding and bathroom accessories and takes inspiration from three key trends; Urban Edge, Mid-Century Modern and Classically Timeless.

Showcasing industrial designs made for city style living, the Urban Edge range keeps it simple by using raw materials including wire, marble black, faux leather and glazed surfaces. A slightly more masculine look, it is softened with the use of cosy textures and warmed up with natural shades.

Mid-century Modern mode brings the past back to life by using traditional materials such as natural wood, teamed with contemporary new shapes, softened curves and a fresh colour palette. While stemming from Scandinavian origins, this look has been localised to suit Australian lifestyles and has a distinct relaxed feel.

The Classically Timeless trend completes the collection, showcasing contemporary style with understated glamour that will stand the test of time. Central to this look are pastel hues, natural finishes and soft textures such as pleats, embossing and matt ceramics that create a calm and luxurious space that provides an oasis from the everyday hustle.

Kmart Australia's General Manager of Living, Julie Miller-Sensini, explains, "Our latest collection provides Australians and New Zealanders with the opportunity and inspiration to create and refresh the look of their homes at extremely affordable prices."

"We're so excited about the details and finishes of our products this season – such as velvets, reactive glazes, rose gold and matt ceramics – all that can be mixed and matched to create an amazing look for less".

Highlight products from the much-anticipated collection include the Velvet chair ($39), Irregular dinnerware ($3 each), Harley faux leather cushions ($8 each) and the Glazed pot ($10).

Kmart's August Living range is available nationwide in-store and online at www.kmart.com.au and www.kmart.co.nz from 3 August 2017.

Media contact details: For further information, imagery or samples or coordinate an interview, please contact:

Mandy Confoy

Mandy.confoy@kmart.com.au

0428 920 466

Natalie Rixon | Kmart

Natalie.rixon@kmart.com.au

0438 308 813

Rachael Fraser | Cassette

Rachael.f@cassette.com.au

0429 225 712